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9 Reasons NOT to Recruit Your Warm List For Your Home Based BusinessThe corporate leadership of almost every home based business, direct sales business, or network marketing business knows the value of having a website. What is unbelievable is how most of them not only do not teach their representatives how to use the Internet to build their businesses, but even discourage it. However if any company has a website they are using the Internet for marketing even if it is accidental. Nearly every home based business's company asks sponsors to teach "old school" business building techniques that were used before the Internet was invented. The first task of every new sign-up is to start building a "warm list" which is a personal contact list. They even give you a memory jogger to help you remember every possible contact you ever had. Many successful marketers are promoting the attraction marketing model now and the principles of this model tell us that it is a waste of time to use such a list. It could even be the start of your failure to succeed in this industry. Here are the 9 reasons attraction marketing principles over rule using a "warm list." 1. That memory jogger would have you putting names from a long time ago on your list. There is no telling how much time it would take to get in touch with many of these people. Some will have moved away and the women may have changed their names due to marriage. 2. Some people you know may not be in a position to take advantage of your opportunity. Timing is pretty important here and some will be in the middle of a divorce or on unemployment or sick or any other of a number of reasons. Time spent chasing these people down will be a complete waste of your time and time is important since you can't ever get wasted time back. 3. No experienced marketer would EVER try to sell anything to someone who has not expressed an interest in whatever the marketer has. Approaching a stranger about your offer is the same as selling watches on the street corner. It also suggests to your prospect they will have to use the same methods for their business. 4. The friends and relatives on that list who know you best will know that you are a beginner at this and it would be a huge risk to join you in a business and you are a beginner who may have never even owned your own business. When people join others in business they find leaders or experts and join them because they need someone who knows what they are doing. 5. Most new people don't know how much work will be required to succeed and will have a false sense of what it tales. This could lead to desperation if things don't go smoothly and that will cause you to chase people hard which will cause your friends to turn against you and family to avoid you. 6. The average numbers of those who will sign up in this industry is around 5% of all those you contact. That means your personal contact list is very limited considering the number of people you will need to approach to get enough signed up to earn a decent check. 7. Often your sponsor will offer to help you with approaching your people because he knows the chances of YOU sticking around are only about 3% and he wants to work through your list in case some of those can make it. It is a complete numbers game to them. Sign up as many people as fast as you can and hope some of them stick. 8. There will be some of your contacts you don't even like. They may be hard to get along with or difficult to be around. Do you want them coming to you for help all the time? 9. There are many people who are not open to the industry in any way and the numbers bear this out when you consider only about 5% of those you contact will sign up and that is after you get good at your new job. Attraction marketing would teach you how to position yourself where those looking for what you have can find you. Your army of ads would be like your products on shelves. Your system would run 24 hours a day and it would potentially make hundreds of presentations each day for you. More informationDan Lambeth, You can easily start building your list if you get your own attraction marketing system that is customizable and self branding. We offer free marketing training and you can get started by grabbing my newsletter at my blog. There will be some training sent via email and links to register for live marketing training sessions on Wednesday nights. |